Steps for PPC Performance Audit

Account Structure Review: Ensure campaigns, ad groups, and keywords align with marketing goals.
Keyword Analysis: Identify high-performing keywords and adjust underperforming ones.
Ad Copy Evaluation: Improve relevance and effectiveness of ad copy.
Bid Management: Optimize bidding strategies for better ROI.
Conversion Tracking: Confirm accurate setup to measure campaign effectiveness.
Landing Page Assessment: Align landing pages with ads for a better user experience.
Performance Metrics Review: Analyze KPIs like CTR, CPC, and ROAS.
Competitor Analysis: Benchmark performance against competitors.
Account Settings Check: Optimize location targeting, ad scheduling, and device targeting.

For better PPC campaigns and audits, the Digital Analyst Team is here to help you achieve optimal results.