Steps for PPC Performance Audit
https://digitalanalystteam.com/step-by-step-guide-to-performing-a-comprehensive-ppc-performance-audit/Account Structure Review: Ensure campaigns, ad groups, and keywords align with marketing goals. Keyword Analysis: Identify high-performing keywords and adjust underperforming ones. Ad Copy Evaluation: Improve relevance and effectiveness of ad copy. Bid Management: Optimize bidding strategies for better ROI. Conversion Tracking: Confirm accurate setup to measure campaign effectiveness. Landing Page Assessment: Align landing pages […]